It´sa fact: the brand define the visual identification of the company. We can discover the speach of a company in the market fields when we looking the logo.
Recently whit the bird of the global market, "Global companies" have arisen; those marketing dynamics increase the posibilities to change the brand faces.
Is not enough whit one logo, many global companies need comunicate diferent branches of it´s core bussines. One example is the Nickelodeon cartoon chanel. First they star to use a short name, take only "Nick" for their logo, then they made several logos for the programation. They segmented their publish programation by age topics, so we can find NickJr. (NickJunior), TeenNick, Nicktoons and Nick@Nite (Nick at Nite).
In the picture we can see the trasnformation of the ancient logo for the new, they construct a common element whit the short name "Nick", and then use variatons for the diferent topics of programation.
Few months ago, The MIT Media Lab (Massachusetts Institute of Technology - Media Laboratory), made the same process and launch they new visual identity; the versatility and flexibility of that logo can implement 40,000 variations at least. They brilliantly use 3 spots of light, changing it phocus and the color of the spot, that allow to made the multiple variatons, cleanily link the concept of the MIT whit it image for the publish.
That´s one path of the new construction of logo and branding, or it´s only a designer whim?
The answer it´s on your mind.
