Eurocine en colombia 2011

Begins the best of European cinema now over 50 titles included in this releaseEUROCINE No. 17, will allow all viewers will find something exciting to enjoy the bigscreen.

This year's guest of honor is Poland, which will be strongly represented with eightfeature films, several shorts and a retrospective of Polish director Jerzy Skolimowskyoutstanding. Official Section will present 32 titles from 13 European countries. In Focussection is presented in a variety of European animation, including features and shorts, plus retrospectives can be seen in three works by Argentine director Gaspar Noé ex.
On the other hand in this version of EUROCINE was the anticipation of the call forgraphic design and its extension to the national level in order to find the provocativeofficial image representing EUROCINE 2011. Reached about 680 submissions from throughout Colombia and was quite an adventure to see embodied many ideas full ofcreativity and all that interest and love for the festival.

http://www.youtube.com/watch?v=vfrmuMU3MKE

Mutant Brands

By: Diego Guayara

It´sa fact: the brand define the visual identification of the company. We can discover the speach of a company in the market fields when we looking the logo.

Recently whit the bird of the global market, "Global companies" have arisen; those marketing dynamics increase the posibilities to change the brand faces.

Is not enough whit one logo, many global companies need comunicate diferent branches of it´s core bussines. One example is the Nickelodeon cartoon chanel. First they star to use a short name, take only "Nick" for their logo, then they made several logos for the programation. They segmented their publish programation by age topics, so we can find NickJr. (NickJunior), TeenNick, Nicktoons and Nick@Nite (Nick at Nite).

 reference: http://icarlyzoey101.blogspot.com/2009/11/mas-del-logo-de-nickelodeon-los-bumpers.html

In the picture we can see the trasnformation of the ancient logo for the new, they construct a common element whit the short name "Nick", and then use variatons for the diferent topics of programation.

Few months ago, The MIT Media Lab (Massachusetts Institute of Technology - Media Laboratory),  made the same process and launch they new visual identity; the versatility and flexibility of that logo can implement 40,000 variations at least. They brilliantly use 3 spots of light, changing it phocus and the color of the spot, that allow to made the multiple variatons, cleanily link the concept of the MIT whit it image for the publish.

MIT Media Lab Identity, 2011 from readyletsgo on Vimeo.
reference:http://vimeo.com/20250134

That´s one path of the new construction of logo and branding, or it´s only a designer whim?

The answer it´s on your mind.

THE WRITING PROCESS: About Japan

THE WRITING PROCESS: About Japan: "SIGUR ROS I GAER Nuclear radiation represents one of the biggest menaces for human beings and the planet as a whole. This kind o..."

About Japan

SIGUR ROS  

I GAER

Nuclear radiation represents one of the biggest menaces for human beings and the planet as a whole. This kind of radiation not only erodes the territory, dragging all nature in its path, but also affects directly human cells. Being exposed produces internal damage and different levels of suffering. Reason why to die is preferable than to keep alive. What really disgusting is that, even after the cruelest experiences in Chernobyl, Hiroshima and Nagasaky, some people keep trying to obtain higher benefits, which is nothing but a competition for getting all power over the majority. However, is this majority who faces the indiference. Then,  if you were part of the majority, what would you do? Now, we are witnessing a strong catastrophe from Japan.

Let`s talk about...