It´sa fact: the brand define the visual identification of the company. We can discover the speach of a company in the market fields when we looking the logo.
Recently whit the bird of the global market, "Global companies" have arisen; those marketing dynamics increase the posibilities to change the brand faces.
Is not enough whit one logo, many global companies need comunicate diferent branches of it´s core bussines. One example is the Nickelodeon cartoon chanel. First they star to use a short name, take only "Nick" for their logo, then they made several logos for the programation. They segmented their publish programation by age topics, so we can find NickJr. (NickJunior), TeenNick, Nicktoons and Nick@Nite (Nick at Nite).
In the picture we can see the trasnformation of the ancient logo for the new, they construct a common element whit the short name "Nick", and then use variatons for the diferent topics of programation.
Few months ago, The MIT Media Lab (Massachusetts Institute of Technology - Media Laboratory), made the same process and launch they new visual identity; the versatility and flexibility of that logo can implement 40,000 variations at least. They brilliantly use 3 spots of light, changing it phocus and the color of the spot, that allow to made the multiple variatons, cleanily link the concept of the MIT whit it image for the publish.
That´s one path of the new construction of logo and branding, or it´s only a designer whim?
The answer it´s on your mind.
Is true, the logo in many times is face of the company, but in some times the marketing make mistakes and constructs logos show a very ugli face for a company...
ResponderEliminarhttp://www.hospitalcaicedo.gov.co/fotos/colombia%20es%20pasion.jpg
ResponderEliminarSo, you could make a logotype for any company in any country or for any country the realy important is the investigation, cause the investigation is the only way for good job, if you dont make an investigation the results probably not what expected.
ResponderEliminarpleace follow the links.
managing the corporate image of the TV channels in recent times it has become a mainstay of graphic design as on channels like fox, cartoon network and others take their picture as an opportunity to diversify their targets and highlighting.
ResponderEliminarThe video is interesting, and I can see that a new logo can have new uses but just with the same image, you can see in the new Colsubsidio Logo.
ResponderEliminarhttp://www.colsubsidio.com/
I think what the logo have been used in all the image corporative, for remenber in objec group, the constant visualization of logo and familiarization with the mark. creating an identi with product
ResponderEliminarI consider that there is not just one reason to remind brands in terms of the whole identity built by companies. Thus, It implies not only using a logo but also creating names and slogans which determine their profile. Even though, today the corporative image has become more or less reliable depending on the flexibility and informal presentation offered to the customers. Nowadays, most logos include motion and stunning colors,besides special fonts which give a feeling of tranquility . Indeed, the more simple is an image, it is easier to remember.
ResponderEliminar